Effigy — Terms of Service
Effective Date: May 22, 2026
These Terms of Service ("Terms") govern your access to and use of the Effigy mobile application ("App"). By downloading, installing, or using the App, you agree to be bound by these Terms. If you do not agree, do not use the App.
These Terms are in addition to Apple’s standard Licensed Application End User License Agreement ("LAEULA"), which is available at https://www.apple.com/legal/internet-services/itunes/dev/stdeula/. In the event of any conflict between these Terms and the LAEULA, these Terms shall take precedence to the extent permitted.
Effigy is an AI-powered application that enables users to generate images and videos from reference image inputs. The App does not require user registration or account creation. All AI processing is performed by our proprietary, in-house trained models on our own cloud infrastructure.
You must be at least 13 years of age to use the App. By using the App, you represent that you are 13 years of age or older. If you are under 18, you represent that you have obtained parental or guardian consent to use the App. The App is not available in jurisdictions where its use would be prohibited by law.
Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to download and use the App on your personal Apple device solely for your personal, non-commercial use. You may not:
• Copy, modify, distribute, sell, or lease any part of the App
• Reverse-engineer, decompile, or attempt to extract the source code of the App
• Use the App for any unlawful purpose or in violation of any applicable laws or regulations
• Use the App to generate content that infringes any third-party intellectual property rights
• Attempt to interfere with, disrupt, or circumvent the security of the App or its servers
You are solely responsible for any content you submit to the App (such as reference images) and any AI-generated outputs you create, save, or share. You agree not to use the App to:
• Create, distribute, or share content that is illegal, harmful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable
• Generate sexually explicit, pornographic, or overly suggestive content of any kind
• Generate deepfakes or manipulated media of real persons without their consent
• Produce content depicting child sexual abuse material (CSAM) or the exploitation of minors
• Generate content that promotes violence, terrorism, self-harm, or hate speech
• Infringe upon the intellectual property rights or privacy rights of any third party
• Violate any applicable local, state, national, or international laws or regulations
We employ automated content moderation systems to detect and block inappropriate content, including sexually explicit material. We reserve the right to remove or disable access to content that violates these Terms. We may update prohibited content categories at any time to comply with applicable laws, platform policies, or community standards.
The App, including its design, graphics, code, and AI models, is owned by us or our licensors and is protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms grants you any rights to our intellectual property except the limited license described in Section 4.
You acknowledge that AI-generated content may not be eligible for copyright protection under applicable law. You are solely responsible for determining the intellectual property status of any outputs you use commercially.
The App offers optional in-app purchases and subscription plans to access AI generation features. All purchases are processed through the Apple App Store and are subject to Apple’s payment terms and policies.
Key subscription terms:
• Payment will be charged to your Apple ID account at confirmation of purchase.
• Subscriptions will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period.
• Your account will be charged for renewal within 24 hours prior to the end of the current period.
• You can manage and cancel your subscriptions by going to your Apple ID Account Settings > Subscriptions after purchase.
• Any unused portion of a free trial period will be forfeited when you purchase a subscription.
Refund requests are handled by Apple in accordance with Apple’s refund policies. To request a refund, visit https://reportaproblem.apple.com or contact Apple Support. We do not store your payment information.
The App may integrate third-party SDKs for analytics and crash reporting (such as Firebase Analytics). These services do not receive your submitted photos, face data, or AI-generated content. Your use of such third-party services is governed by their respective terms of service and privacy policies.
THE APP IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. AI-GENERATED CONTENT IS PROVIDED WITHOUT WARRANTY OF ACCURACY, COMPLETENESS, OR FITNESS FOR ANY PARTICULAR PURPOSE.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE AND OUR OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE APP, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM THESE TERMS OR YOUR USE OF THE APP SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR USD $50, WHICHEVER IS GREATER.
You agree to defend, indemnify, and hold harmless us and our affiliates, officers, directors, employees, and agents from any claims, liabilities, damages, judgments, awards, losses, costs, or expenses (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms, your use of the App, or any content you submit or generate through the App.
These Terms are governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law provisions.
Any dispute arising from these Terms or your use of the App shall first be addressed through informal negotiation by contacting us. If the dispute is not resolved within 30 days, it shall be submitted to binding arbitration under the rules of the American Arbitration Association (AAA), conducted in English. Class action lawsuits and class-wide arbitration are waived to the extent permitted by law.
Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm.
You acknowledge and agree that:
• These Terms are between you and us only, and not with Apple Inc. ("Apple"). We, not Apple, are solely responsible for the App and its content.
• Apple has no obligation to furnish any maintenance and support services with respect to the App.
• In the event of any failure of the App to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price (if any) for the App to you. To the maximum extent permitted by applicable law, Apple has no other warranty obligation with respect to the App.
• We, not Apple, are responsible for addressing any claims relating to the App or your possession and/or use of the App, including but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation.
• In the event of any third-party claim that the App or your possession and use of the App infringes a third party’s intellectual property rights, we, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of any such claim.
• Apple and its subsidiaries are third-party beneficiaries of these Terms. Upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.
We reserve the right to modify these Terms at any time. We will provide notice of material changes by updating the Effective Date and, where appropriate, providing in-app notification. Your continued use of the App after any modification constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must discontinue using the App.
We may suspend or terminate your access to the App at our sole discretion, without notice, for conduct that we believe violates these Terms or is otherwise harmful to us, other users, or third parties. Upon termination, the license granted in Section 4 immediately expires. Sections 6, 9, 10, 11, 12, and 13 shall survive termination.
If any provision of these Terms is held to be invalid or unenforceable, such provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.
These Terms, together with our Privacy Policy and Apple’s LAEULA, constitute the entire agreement between you and us regarding your use of the App and supersede any prior agreements.
If you have questions or concerns regarding these Terms of Service, please contact us at:
Email: Spark_Connect@outlook.com
We will respond to your inquiry within a reasonable time.